There’s an old saying that goes, “When you’re caught between a rock and a hard spot … make lemonade.” OK, so starting now, there’s now that saying.

Nowhere is this more apparent than the first-ever, fully edible six-pack rings, developed and promoted by the WeBelievers agency, NYC. The company is trying to pry some environmental worth from ecologically disastrous plastic rings and also recycle the outflow from beer production. I’ll explain.