The Jetty Rock Foundation, born in the aftermath of Superstorm Sandy, has organized campaigns to help those affected by natural disasters since devastation hit the New Jersey coastline in 2012. Now, it will aid those affected by the California wildfires with a new initiative.

Jetty has released a special edition West Coast-inspired T-shirt and sweatshirt, adorned with palm trees, a California grizzly bear, and the signature “Unite & Rebuild” slogan.