I have to take a moment to ponder the utterly viral ice bucket challenges, now a form of social media madness. Simply put – and there is no other way to put it – one is challenged to not donate $100 to the ALS (Lou Gehrig’s disease) Association by being doused with a bucket/facsimile of ice and water.

What an ostentatious showing of skinflints and numbnuts? And I mean numbnuts in the literal sense – at least in the case of men.