To the Editor:

After the devastating 1962 storm, the then Long Beach Island Board of Trade made a decision to shift its marketing efforts from Philadelphia to North Jersey. This was a deliberate strategy to draw more affluent tourists and home buyers to the area. The Garden State Parkway was completed in 1975, and this also made it logical for the Jersey Shore in general and the Board of Trade to continue to target their marketing to affluent northern New Jersey.

Prior to that, the majority of vacationers here came from Philadelphia and western and central New Jersey.

February 22, 2023