“Sir?”

No response.

Louder, “Sir?”

Again, no response.

Even louder, “Excuse me! Sir?!”

Still nothing.

“Sir, the lifeguard just went in to rescue your child!”

The man never looked up from his phone.

The man had been “watching” his two boys, dressed in matching rash guards. His beach chair was about 25 yards from the ocean on wet sand. He had his phone in his hands, and earbuds in.

The lifeguard jumped down from the tall red chair directly behind him, grabbed his buoy can, and darted right past the man into the water.