In the 1950s, surfing was a pursuit on the fringe of society. Before the famed beach blanket bingo craze, surfers had a genuine subculture outside of the mainstream.

But by the ’60s, surfing could no longer be contained in a little subset. Even on Long Beach Island, home to a small band of local clam-digging surfers, the activity became a pop cultural phenomenon. Local surfers purchased boards from Ron Jon, Koseff’s, Brant Beach and Rick Surf Shop.