In 2007, Jetty held its first-ever Clam Jam event. After some good-time brainstorming and planning sessions, the company, which had been around for four years and sold T-shirts at a handful of East Coast surf shops, decided to hold an event that celebrated the local surf community after a long summer of hard work.

The goal was inclusion. There hadn’t been a surf locally-themed surf contest on LBI since the early ’90s. Longboards and shortboards competed together.