Urban Schack Celebrates Grand Opening of New Artisan Space in Forked River

By Lori Pepenella | Jul 18, 2019
Photo by: Urban Schack Shown here photo of owners:  Ed Schack,  Ellen Schack, Angelsea “Angie” Urban, Steve Urban,

Urban Schack has an interesting story that starts with “One night in Israel…” and was created to become a home to gather a family of artisans together.


Founded in 2018 by Angelsea & Steve Urban, and Ellen & Ed Schack, Urban Schack was born out of a need to gather an artisan community together to support each other’s artistic and creative entrepreneurial visions. Owners of The Rooted Tree, a shop offering Artisan Products for the deeply rooted, The Urbans and The Schacks realized a need for small, creative business owners to have a retail presence but lacked the inventory power to carry the burden of managing a solely owned flagship store. Knowing there are many others facing the same need, The Urbans & The Schacks decided to create such a place, in the heart of the Jersey Shore. Deciding on a name? That part came pretty easy! The brand aesthetic was inspired by today’s creative artisans. Whether you identify as a Hipster, Millennial or Xennial or you’re a baby boomer with a creative itch? We don’t discriminate. At Urban Schack we prefer minimalism and monochromatic. We prefer clean lines with a dash of Joanna Gaines. We value family, time, and Jesus. We shop organic and throw down some Chick-Fil-A or Five Guys at any chance, because balance. We prefer Bourbon over Cola and shop small business when possible because, people.


Since opening the doors 5/1 for the soft opening season, Urban Shack’s family has grown. There are shoppes from Natural Skincare, Farmhouse Decor and Fine Art, to Cookies, Cake Pops and Jewelry. There are treats for your Pets, Custom Wood Furniture, Mixed Media Art, Yoga Accessories, Hand Carved Figurines and Wood Flowers. Handmade Jams in all flavors, Pottery, Sea Glass Jewelry, Candles, Leather goods and much, more all under one roof! Not to mention their Signature Blend of Artisan Coffee, which just debuted on Saturday!

“Our Signature Blend is a custom blend for Urban Schack made from 5 different beans around the world including Indonesia, South American and Central America. It’s a distinctive bold flavor with notes of nuts, mocha and light cedar. For those who want to spend some time with us, we offer “The Artisan Experience” which is our Signature Blend coffee in a French Press or Pour Over at our custom maple & resin counter. If you’re in a hurry you can also grab a Signature Blend to-go, or a 12 oz take home bag to brew at home. We also offer a 24-hour soaked Cold Brew, and an array of Espresso based drinks, including our popular Iced Almond Milk Latte with Vanilla.”


“Our vision is to be gatherers of people, fostering a family environment with one another, not just landlords to people renting micro shoppes. We are makers and dreamers; we are builders and creative people. We love to learn by doing. We are inspired by those around us. We put pieces of ourselves into the world with everything we do because we care about leaving the world a better place than when we found it. We care deeply our artisans, our staff and our guests. We want to link arms with them to help them grow and find freedom doing what they were born to do. We are all uniquely and wonderfully made, and so everything we do also has the potential to be.”

“As you start or continue an artistic journey as an entrepreneur, we hope we can be a stop along the way. Whether you’re a maker, love shopping or just need a chill hangout spot to get a nice cup of coffee and slow down over a good conversation. We are here for you no matter the reason.”

Located just minutes off the Garden State Parkway, exit 74, Urban Schack is on the way to LBI, Atlantic City, NYC and more! You can even access Urban Schack by boat by parking in one of the nearby Marinas.


Urban Schack just celebrated their big GRAND OPENING EVENT on SATURDAY 7/13 offering LIVE Artisan Demos, Food Trucks, Puppy Adoptions, Live music, DJ and more! There are more community events planned for the future so be sure to follow Urban Schack on Social Media for further announcements. Come visit the shop during regular business hours: Tuesday - Saturday from 10 - 6 PM at 111 N Main Street Forked River, NJ 732-232-3650


There is still room to join us as a maker at Urban Schack. Visit the website at www.urbanschack.com

Instagram & Facebook @UrbanSchack

article by Angelsea "Angie" Urban, Urban Schack

Member Southern Ocean County Chamber of Commerce

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