Save a Sea Turtle and Look Classy Doing It

Project With Belle Étoile and Gemini Jewelry Designs
By Maria Scandale | Aug 21, 2019
Courtesy of: Gemini Jewelry Designs LLC Sales of Belle Étoile’s “The Sea Turtle Collection” will benefit the Sea Turtle Conservancy.

Surf City — This jewelry makes a statement that also helps save sea turtles. A collection of enameled pieces with an ocean life theme shines in a glass case at Gemini Jewelry Designs LLC in Surf City, as if under a clear blue sea.

The jewelry store at 1501 Long Beach Blvd. is joined in a program with the Belle Étoile designer jewelry brand to help save and protect sea turtles worldwide. Sales of Belle Étoile’s “The Sea Turtle Collection” will benefit the Sea Turtle Conservancy.

The Sea Turtle Collection features scenes of sea turtles, seahorses and tropical flora and fauna in hand-painted Italian enamels on pavé-set sterling silver.

“The reaction has been overwhelmingly positive,” said Andrew Seabert, a co-owner of Gemini Jewelry Designs with his wife, Marianne. “The response of anybody who comes in is that they’re instantly caught up by them.

“Everybody loves the pieces; they’re probably the brightest pieces we’ve got in here because of the colors,” said Seabert. “As an artist myself, I can appreciate it for the very rich primary and secondary colors. They catch the eye. They’re pieces that are meant to be statement pieces.”

When customers buy one piece, 10 percent of the price (starting at $225) will be donated to the Sea Turtle Conservancy. When they buy a full set of the Sea Turtle Collection, Belle Étoile will adopt a sea turtle in their name.

“People are happy to purchase one piece; people are happy to purchase  multiple pieces,” Seabert said.

“If you buy the whole set, that’s where you actually get to adopt a sea turtle, name the sea turtle, track the sea turtle’s progress, and you can do that online.”

The company’s Italian cold enameling process produces the rich color. Bold design combines with impeccable quality and craftsmanship.

“They are hand-enameled in Italy. They use a cold enameling process, whereas most places use heat enamel. This is their own patented process that they use for the cold enameling. It just leaves a very strong show of the color, and it keeps the colors rich. They also have a full lifetime warranty with all their pieces.’”

Buyers of the set get an annual membership to the Sea Turtle Conservancy. The Gainesville, Fla.-based, nonprofit Sea Turtle Conservancy has the mission to: “ensure the survival of sea turtles within the Wider Caribbean basin and Atlantic through research, education, training, advocacy and the protection of the natural habitats upon which they depend.”

So, both aesthetically and altruistically, the Sea Turtle Collection makes its wearers feel good. As dealers, the store owners appreciate the program, too.

The collection is not sold online by the store. Customers might want to know that Gemini Jewelry Designs will be open seven days a week through Labor Day weekend (10 a.m. to 10 p.m. Monday through Saturday, and 10 a.m. to 7 p.m. Sunday), then open most days through the second week of September. After that, they go to weekends only until the end of October, or maybe a little beyond.

“But even after we’re closed, if customers are specifically looking for something, we tell them to reach out to us,” said Seabert. “That’s what we did last year; we advertised through social media that if there are some Christmas gifts you’re looking for or something you saw in the summer that you still want, let us know; we can either ship it or drop it off.”

Recently added to the lines of jewelry in a variety of price points were diamond pieces, some rose gold pieces, men’s jewelry and more sterling silver charms.

The Barnegat Lighthouse charm is a licensed piece made by the company Rembrandt. “The Rembrandt LBI bracelet, which  includes that charm as well as four other charms, is a licensed design that you can only get from us,” said the store owners.

The website is geminijewelrydesigns.com. For more information, contact Marianne or Andrew at geminidesignsnj@aol.com or call 609-848-9762.

— Maria Scandale

mariascandale@thesandpaper.net

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