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New to LBI, Circle Floors Brings 30 Years of Expertise

Apr 12, 2019

Circle Floors in Ship Bottom is a family operation of 30 years that cares about doing every job perfectly. Building relationships so strong that customers come back years later when they’re ready to update their interiors – “That’s the most important for us,” according to co-owner Gerry Rodriguez.

The original store is in Somerville, Somerset County. The second location, on Ninth Street in the same building as RE/MAX and Dunkin’, just opened in December.

Brothers Gerry and Sebastio Rodriquez bought the business from their former boss. Gerry was an installer before his boss moved to Montana, so when he and his brother took over, they inherited a large client base, many of whom are repeat customers. Even their work crew has remained the same for about 12 years.

On Long Beach Island Gerry already has contracts with a couple of home builders, including Thomas J. Keller and Ted Fluehr Jr., so when the space formerly occupied by Air Technical Services became available – and so close to the Ship Bottom “circle,” no less! – it just made sense.

As Gerry Rodriguez explained, “I do it all”– along with Sebastio and wife Jessica, all very hands-on contributors to the business.

“We’re not subcontracting anything; I do the work,” Gerry said. “That’s the true story of Circle Floors.”

Whereas up north the work is a lot of existing residential and commercial jobs, he said, the work on LBI tends to be more new construction and remodels.

Circle proudly carries floor covering products from the world’s leading manufacturers. In addition to an extensive collection of wood flooring (prefinished, unfinished, solid, engineered or floating), peruse the vast selection of laminate, carpet, tile, rubber, vinyl and flooring accessories. Inventory is constantly evolving, with new products and selections arriving regularly.

On the Island, perhaps the most essential characteristic of any flooring is that it is waterproof. Kid- and pet-proof are also important factors to have in mind. Circle offers Mirage hardwood and COREtec HD as two popular options for a beach lifestyle that promise many years of satisfying surface beneath the whole family’s feet.

Engineered tile is another way to go. Many find it preferable to actual tile because it doesn’t feel cold to the touch. For rental properties, some opt for vinyl because it’s more affordable and durable enough to withstand the unknown.

Then there’s Indusparquet, whose premium hardwood flooring, especially the “exotics reimagined” line, is state-of-the-art.

Circle also lays carpeting, still a choice some homeowners make – usually in bedrooms.

More sample displays will be in the showroom soon, as the Rodriguez family continues to settle into their new digs. To discuss a flooring project, visit the store, visit the website circlefloorsnj.com, or call to set up a consultation: 330 West Eighth St., Ship Bottom, 609-342-1054.

— Victoria Ford

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