Happily Ever After

New Salon Makes (Beach) Waves on Your Big Day

By SANDRA WEYANT | Feb 22, 2019
Photo by: Ryan Morrill

Wedding season is upon us, and that means brides near and far will be searching for the right salon to make their wedding-day dreams come true. Beach Waves Salon, which opened in May 2018, has been making a splash on Long Beach Island as the one-stop shop for all your pampering needs: complete hair and nail services (manicures and regular or spa pedicures), waxing, skincare treatments such as microdermabrasion or mini-facials, massages and eyelash extensions.

Billie Reuter, the salon’s in-house wedding coordinator, is in charge of learning the brides’ visions and accommodating their various requests.

“The salon is very ‘mom-and-pop shop down at the shore.’ We’re all pretty much locals who have lived here our entire lives.

“It’s a really ‘chill’ place to come and get your hair and nails done. We are a two-story salon, so we have a lot of space for everyone to hang out. It’s definitely a relaxed and fun environment,” Reuter said.

“We cover the bases for an all-in-one, go-to salon. I meet with all of the brides and talk about what they are looking for in terms of their bridal parties. Usually, they come with their friends and families and have mimosas for a few days; get their nails and massages on one day, and then hair and makeup on the big day.”

Even though Beach Waves opened less than one year ago, the location holds a significant meaning to Reuter. It’s the same building in which he started his career. To break into the field, Reuter’s first job was an administrative role at Simply Hair, 12 years ago. He decided to try his hand at becoming a stylist when his own coiffeuse urged him to pursue his passion.

“I always found myself frequenting the salon, and I was sitting with this woman, Debbie, and she always did my hair. And she told me she could see me doing it, too. She took me under her wing, and I went to the Capri Institute in Brick for a year and I loved it. That’s how it all started,” Reuter said.

Aside from the plethora of services that Beach Waves offers, the biggest perks are the welcoming atmosphere and talented staff. You can expect to come in as a stranger and leave as part of the BW family.

Lead makeup artist Amy Martinez wears multiple hats at Beach Waves Salon. She began her career as a nail technician in 1991, and has since become a diverse beauty expert. She earned a bachelor’s degree in early education, but decided to stray from that and follow her calling.

“My friend asked me if I wanted to do nails at a salon, and I had never done that before but decided to give it a try. Two years later, I opened my own business, and it was with a hair partner and nails done by me,” Martinez said. “After that, I opened a different salon that I had for about 17 years. In the last five years, I came to Surf City and started working with a friend, and now I’m here and I love it.”

Martinez received her aesthetician’s license, massage license and is a full-time makeup artist. She does everything except for hair, but with Reuter by her side, it’s the perfect partnership.

“My passion is definitely the makeup. I love doing weddings with Billie. We’re family. It’s really hard to find a place where everyone works well together and finishes on time, and we never have issues with that. It’s amazing and I love my team,” she said.

Reuter echoed Martinez’ sentiment. “We have become such great friends, and it’s so nice to have a work environment that is so chill and relaxed. I feel like the clients love it and they have a lot of fun. We even love to worry about the details: We have a TV upstairs and a Spotify account to play the brides’ favorite music. We want to make their day as special and stress-free as possible.

“We often wind up making friends with the brides, and they come back to see us. It’s nice to add them to our family.”

Beach Waves Salon is ready to take on whatever the tide brings in 2019. Reuter and Martinez also shed some light on 2019 bridal beauty trends, and here is what they expect for this year.

Royal vibes. A lot of the bridal hair trends this year will be inspired by Meghan Markle, the Duchess of Sussex. “It’s a very simple, elegant look. She usually does effortless up-dos and soft designs. Our clients are really just elevating their natural beauty, which is really nice to see,” Reuter said.

Beach Waves. It’s the salon’s specialty… if that isn’t obvious enough. “People love to wear their hair down and go with a loose, beach wave and then we comb it out a little bit and add a texture spray. Texture is really in, like a messy, but controlled style. Or, a sleek look, but then the very bottom is a little tousled – something that will look neat and beautiful and will also last the whole day,” Reuter said. For wedding ceremonies on the beach, the ocean breeze can sometimes interfere with your ’do (and not in the slow-motion, as-seen-in movies type of way). Bring a few bobby pins to secure any stray strands by your face. You want to be able to see and be seen.

Au Naturel. Your wedding day should never be the time to experiment with an entirely different beauty regimen. “Even if younger girls wear a lot of makeup on a daily basis, nine out of ten of them want a natural look for their wedding day. They don’t want their future spouse not to recognize them or to look completely different than they do in day-to-day life,” Martinez said. Save the unique makeup looks for girls’ night out or a date night with your other half.

“Anyone who wants something more drastic, they usually go for a bold, bright lipstick. If they choose to wear a loud lip, then they go softer on the eyes, and vice versa. A dramatic eye usually is paired with a paler lip,” Martinez said.

Long-lashed-ing. Make your eyes pop. Luscious lashes are still trending, and they’re perfect for batting your eyes at the one you love. “Lash extensions have been so in for the past few years. For weddings, we offer the temporary strip, but we do also offer the individual extensions that last for three weeks and then you can come back for a refill,” Martinez said.

The staff at Beach Waves is looking forward to another busy wedding season.

“We had a really great first year. We had some larger parties and smaller ones, too. We do offer on-location services, so we did a lot of traveling, and we’re always open to go to clients’ houses. We went to Mallard Island Yacht Club and Bonnet Island Estate a lot this year,” Reuter said.

“We’re very excited for our next year. There was definitely a learning curve and a lot of work to get this place open, but there are a lot of big things to come.”

Catch Beach Waves Salon at the 11th annual LBI Wedding Road Show on April 28. To view a comprehensive list of Beach Waves Salon’s services, or to book bridal party appointments, visit beachwavessalonlbi.com. The salon is located at 2400 North Long Beach Blvd., Surf City. Call 609-342-8992. Get ready for your wedding glow-up!

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