Long Beach Township Seeks Sponsors for 2nd Annual Oyster Shellabration

Scheduled for Oct. 12 at Bayview Park in Brant Beach
By Juliet Kaszas-Hoch | Sep 18, 2019

Brant Beach — Area businesses can help support bay culture as a sponsor of Long Beach Township’s second annual Oyster Shellabration, set from noon to 6 p.m. on Oct. 12 at Bayview Park in Brant Beach. Attendees can meet local oyster farmers, eat oysters shucked on site, and enjoy music, family-friendly games and food and beverages, including beer, wine and cider.

Proceeds from the event benefit the Oyster Recycling Program, a community initiative – driven by LBT, Jetty, the Jetty Rock Foundation, Stockton University and the Parsons Mariculture Center – that includes partnerships with area restaurants to gather empty oyster shells from patrons to use to raise more oysters in a reef in Barnegat Bay.

“We wanted to hold the Shellabration to bring awareness to the bay, to aquaculture and oyster restoration, and to bring together all the oyster farmers from our area, and the restaurants that serve oysters, for a fun and educational event,” township Mayor Joseph Mancini said prior to the inaugural event.

Looking ahead, township Sustainability Coordinator Angela Andersen noted, “We would like to build a permanent display in the new Holgate Field Station, when it is built, and continue to expand the educational context of the farm-to-table to restoration.

“It is unique to LBI to be able to eat shellfish farmed and harvested within eyeshot of the restaurants you are eating in, and then have a hand in restoring the bay by rerouting the shell away from the Ocean County Landfill to go back into the bay to be habitat for new oysters, building reefs that attract a myriad of species that improve the bay’s health and diversity.”

Sponsorship opportunities are as follows: the official drink sponsor, for $2,500, will have the business name on reusable, environmentally-friendly tumblers given to event vendors and sponsors, and sold to patrons; two T-shirt sleeve sponsors, for $500, will have their names on the sleeve of event T-shirts; additional T-shirt sponsors, for $200, will get a shout-out for the business via social media and then, verbally, at the event, and will also receive a free event T-shirt; food vendors, also for $200, will be able to further promote their food and brand by offering unique, small portions for about $5 to $8; and raw bar vendors, for $100, can connect their work in the back to the customer. Clams and oysters will be purchased by the Jetty Rock Foundation and sold for $1 to $2 each.

Contact info@jettylife.com for additional information about sponsorship opportunities. Learn more about the Oyster Recycling Program at jettylife.com/pages/jetty-oyster-recycling-program.  —J.K.-H.

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