Knowledge and Product Range Make New CBD Shop in Forked River Stand Out

By Rick Mellerup | Dec 18, 2019

Forked River —

If you are looking for a good cigar you don’t go to a convenience store or a supermarket, you go to a tobacconist.

The same idea can apply to CBD products, which have become all the rage in the past few years, especially after the passage of the 2018 Farm Bill which federally legalized hemp and CBD. You can purchase these products online or at convenience stores, big box stores, drugstores, even gas stations. But if you’re new to the world of CBD, do you have the slightest idea what you’re buying? And do you really think convenience store clerks have the slightest idea about what they’re selling?

Along comes CBD Wellness Center of NJ, a Forked River store strictly dedicated to CBD products, with a knowledgeable owner.

Heidi Sarno has a long background in the healthcare field, both traditional and alternative. She is well versed in CBD and offers a wide variety of brands (Joy Organics, Good Plant, CV Sciences, and, especially, Kannaway) and products (oils, capsules, vape atomizers, creams, salves, pastes, gummies, coffee, tea, and pet treats), of different strengths, tastes and price ranges.

“There’s something here for everyone,” said Sarno, adding, “I sell a lot of pet stuff.”

Her customers, she said, are all different, but two general characteristics do stand out.

Younger people, Sarno said, tend to purchase CBD products to deal with anxiety. One customer, for example, has to do a lot of public speaking, despite the fact she is terrified speaking to an audience. CBD gets her through her presentations.

Older people, on the other hand, are likely to purchase CBD to deal with pain produced by conditions such as bad backs, arthritis and even cancer.

Do you know the difference between a full-spectrum oil, broad-spectrum and CBD isolates? Why would somebody prefer capsules over oils, or pastes over both? How many milligrams a day should a person take for different reasons? What is the only organic, natural CBD listed in the Physician’s Desk Reference? In an industry that isn’t regulated by the Food and Drug Administration, how do you know a product isn’t contaminated with microbes or lead and other heavy metals?

We won’t get into the weeds here, but Sarno knows the answers.

Sarno is especially happy to sell Kannaway products. They tend to be pricier than most, but she is confident the company has the best products in the industry.

Kannaway is a wholly-owned subsidiary of Medical Marijuana Inc. In 2009 MMI became the first cannabis company to have publicly traded stock in the U.S. In 2010 it established the first direct sales and network marketing companies to offer cannabis products.

2012 saw Medical Marijuana Inc. become the first U.S. company to deliver cannabis brands across U.S. state lines and international borders, making cannabidiol (CBD) available in all 50 states and dozens of countries. That was the same year MMI developed strict quality controls for cannabis products, including triple lab testing.

“They started importing CBD from Europe in 2011,” said Sarno. “Growing hemp wasn’t legal in the U.S. then. Dr. Stuart Titus (the CEO and president of Medical Marijuana Inc. and a legend in the world of CBD) was responsible for bringing CBD to this country. He’s been responsible for getting laws changed.”

By law, legal CBD products derived from hemp must have less than 0.3 percent THC – the compound in marijuana that gets people high. But 0.3 percent, or even less, apparently can cause a user to flunk a drug test.

Kannaway, said Sarno, has products that contain no THC.

Sarno is available to talk to groups or offer workshops about the ins and outs of CBD. Call her at 609-339-2469 for more information.

The store, which had its grand opening on Nov. 2, is located at 332 Route 9 South.

— Rick Mellerup



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