Barnegat Township Ready for a Pink May

By ERIC ENGLUND | May 01, 2019

Barnegat — If you see a pink first aid squad vehicle in Barnegat Township this month, don’t worry, your eyesight’s fine.

That’s just one of numerous ways the township is participating in the “Paint the Town Pink” campaign, which spreads awareness of the essential role of annual mammograms as a tool of early detection in the fight against breast cancer. The objective is to alert women 40 and older that it’s time for regular mammography screenings.

Hackensack Meridian Health began the campaign in 2007 in Monmouth County, and last year, more than 80 communities participated statewide. For the month, the town will informally adopt the name of “Barne-pink-gat.”

But Township Clerk Michelle Rivers said this year, HMH is not sponsoring the campaign.

“Towns can still go pink for May, but they’re doing it on their own,” she said. “In the past, participating businesses would sign up with Meridian and receive informational brochures about breast cancer and other health issues. That isn’t happening this year.”

Nonetheless, Rivers said businesses are still encouraged to adorn their shops with pink colors, often using ribbons, bows and other objects.

“We’ll also come up with some decorations at town hall,” she said.

Anne Green, public relations and communications manager for Southern Ocean Medical Center, said Meridian Health has decided to move toward a more digital approach in providing women information about their health via e-newsletters and encouraging women to sign up for yearly mammogram email reminders.

“We will be sending out a quarterly e-newsletter with information pertaining to women’s health along with our mammo email reminders,” she said.

“Even with Meridian not being involved in the campaign, we can still get the word out about the importance of mammograms and early detection, and the pink decorations will serve as a reminder,” said Mayor Alfonso Cirulli.  —E.E.


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